
Web Monitoring - find out more about your customers - in an unprecedented degree of detail.
With the ever growing importance of Internet content, it becomes more and more impossible to control this flood of information, much less to use it then. Semantic technologies help to make the huge amount of unstructured information usable.
Especially in the CRM environment, the comprehensive knowledge of their customers is a critical success factor for businesses. Using semantic technologies in CRM helps companies to know their customers better and be able to target their customers well-directed. Both in private and corporate clients’ area.
The component Reputation Management enables to systematically utilize information from various data sources (Internet, news services, Twitter, social media, RSS feeds and many more) in CRM to complete the customer profile. This allows users to gather specific information about the customer before getting in touch, having the most up-to date information by using the most current and complete data sources. Even company internal information sources can be connected in order to integrate the company’s own data sources.
For further information, please drop us a message, we will get in touch with you then.