Businesses are much more than just developing and selling products or services to customers. They are incredibly about generating value for them! Companies that already realized it are ahead of others and probably much more successful.
Innovations happen in many different ways and technology is becoming more and more present on these processes for efficiency and assertiveness. In face of so many options, clients are considering mostly what touches them on a different and specific way. And it’s never easy to develop strategies to reach a position like that.
However, innovation doesn’t mean 100% of acceptance by customers and prospects.
Companies need to make sure that every action, creation or development will be accepted by their target audience. For that, there is no miracle, tests are essential.
In this case, we are going to think about digital marketing strategies. For online actions, marketers usually use A/B Tests to measure their work. But, do you know what it is?
Also known by Split testing or Bucket testing, A/B tests are a method of comparation between two different versions of a single variant which can be an email marketing, webpage, an app, text message, a social media ad and much more. It is a randomized experiment used to understand better customers preferences, solutions usability and performance.
Even the oldest marketing actions are being reinvented to fit in the actual model of business and client attraction. For example, emails-marketing are not new for marketers and even for users. However, companies are using different approaches and strategies to keep up their effectiveness and personalization.
A/B Tests are a good way to test your customers preferences, according to the data that you already have. It is important to have a strategy like this to estimate how acceptable your campaign will be and to help your business driving actions.
Some platforms are available in the market to facilitate and automate these strategies and to generate reports automatically, which helps a lot the visualization of the results for a decision making.
Sugar Market is a marketing-automation platform that can be integrated to many different CRM software and used as an ally for marketing actions. This solution is focused on streamlining campaign creation, understanding engagement, improving conversions and driving more revenue. A/B tests are available in this platform and can be used for different actions, such as e-mail marketing, landing pages and more.
If you want to know more about Sugar Market, click here and let this powerful solution surprise you!