Wait – why should I help my client succeed? I’d rather increase my success. But that’s exactly what you are doing, because the success of your customers is also the success of your business.
Customer Success is a business method to ensure that the customer is not only satisfied with your product or service, but also achieves the greatest possible success with it.
CustomerSuccess primarily applies to business models that generate recurring revenue. This means that the customer pays at regular intervals for a subscription or a software licence, for example.
This is where the Customer Success Manager comes in
If we want to help our customers succeed, we must never rest on our laurels. Once the contract is signed, the work really starts. Today, it is no longer enough to just satisfy a client. To stay competitive and retain customers in the long term, we have to give it our all. This is where the Customer Success Manager (CSM) comes in. He is the link between the customer and the company and his job is to ensure that the customer gets the maximum benefit from the respective product or service. The CSM is in constant contact with customers and can therefore, in the best case, identify customer dissatisfaction even before a complaint is made.
To help your customers succeed, listen to them first and foremost. Get feedback and evaluate it. Follow up on your customers’ interests. Define success criteria and regularly review customer success.
SugarCRM wants to support you in all these tasks and challenges and help you help your customers. Customer success should be top of mind for every business because they create business growth.
Learn more about how SugarCRM can help you and your customers achieve the goals you have set. Visit us on our homepage or simply write to us.
We look forward to helping you.
Image credit: Header- and Featured image from Gerd Altmann on Pixabay
