We could have many answers for this question. But let’s start with the most essential ones! First of all, knowing the behavior of your consumers gives you inputs to make decisions, define strategies, direct the communication, and, of course, sell. Information about what customers buy, when they buy, where they buy from, how often they […]
Customer-Relationship-Management
Is your company already Omnichannel enough?
First things first: Omnichannel Marketing aims to make a customer’s life as easy as possible. More precisely, it’s about creating a 360-degree customer experience – online on all digital devices and offline at the point of sale. But what exactly is Omnichannel all about and what’s the difference to Multi-, and Crosschannel? Imagine the following […]
Big Data and CRM
Big Data and CRM Customer relationship management encompasses the interaction of a company with current and future customers. It is used to provide better customer service. CRM has always been about data, but most of it is clearly structured, such as contact information, latest contacts, purchased products, etc. With modern data techniques it is also […]
How do you determine customer satisfaction and derive measures for stronger customer loyalty from it?
How do you determine customer satisfaction and derive measures for stronger customer loyalty from it? Thanks to state-of-the-art customer relationship management systems, you can improve your customer satisfaction and invest profitably in long-term customer loyalty! What is customer loyalty? The term customer loyalty is used when providers of a service or a product resort to […]
Creating Customer Journey Maps with Sugar Market
Creating Customer Journey Maps with Sugar Market Successful marketing automation over the complete lead funnel! The creation of meaningful and understandable Customer Journey Maps can become a big problem, even though one knows the theory very well! There are many tools on the market that cannot adapt individually enough to the goals of your company. […]